Our Radio Station

Welcome to SBS 101.9FM, a commercial, educational radio station licensed to broadcast throughout the entire island of St. Lucia.

SBS 101.9FM will operative with five key core values:

(A) Serve the Customer.

(B) Strive for Quality Excellence.

(C) Win, but win fairly, with integrity and honesty.

(D) Empower citizens with knowledge.

(E) Give back to the community.

Purpose:

The primary purpose of SBS 101.9FM is to provide a broadcast service in the form of information and entertainment programming designed to meet the public interest in St. Lucia.

Programming Philosophy:

SBS 101.9FM Will provide listener and advertisers with a service unique to the island. Providing the most comprehensive local, regional national news, international news, sports and information service, augmented by a variety of music / Talk/Weather, choice targeted to providing an alternative to the current services available in St. Lucia. Interactivity will also be a critical part of the station programming.

Programs will be presented by local personalities and will be produced and broadcasted from a high profile studio located on Clarke Lane in Vieux-Fort.

Music:

The music we play is a critical element of our success. SBS 101.9 FM will be broadcasting a wide variety of music, Jazz, Reggae, Calypso, RnB, Easy, Listening, gospel, Compa and themed music from the past four decades to present.

News/Talk/Information:

News – bulletins, local, regional, national and international.

Talk – Speech content of all programming will benefit from the volume editorial materials from local, regional and international news gathering services.

Information – on local events and community/social action, health and religious programs.