Our Radio Station

Welcome to SBS 101.9FM, a commercial, educational radio station licensed to broadcast throughout the entire island of St. Lucia.

SBS 101.9FM will operative with five key core values:

(A) Serve the Customer.

(B) Strive for Quality Excellence.

(C) Win, but win fairly, with integrity and honesty.

(D) Empower citizens with knowledge.

(E) Give back to the community.


The primary purpose of SBS 101.9FM is to provide a broadcast service in the form of information and entertainment programming designed to meet the public interest in St. Lucia.

Programming Philosophy:

SBS 101.9FM Will provide listener and advertisers with a service unique to the island. Providing the most comprehensive local, regional national news, international news, sports and information service, augmented by a variety of music / Talk/Weather, choice targeted to providing an alternative to the current services available in St. Lucia. Interactivity will also be a critical part of the station programming.

Programs will be presented by local personalities and will be produced and broadcasted from a high profile studio located on Clarke Lane in Vieux-Fort.


The music we play is a critical element of our success. SBS 101.9 FM will be broadcasting a wide variety of music, Jazz, Reggae, Calypso, RnB, Easy, Listening, gospel, Compa and themed music from the past four decades to present.


News – bulletins, local, regional, national and international.

Talk – Speech content of all programming will benefit from the volume editorial materials from local, regional and international news gathering services.

Information – on local events and community/social action, health and religious programs.